It’s hard to create profitable ads on Google. You have so many things to get right: the ad copy, the offer, and the keywords. So how can you make sure that you’ll ever be profitable?
While it’s not guaranteed, optimizing your ads will help you do just that. But how do you do it? Stay tuned to find out.
Tip #1 – Use Only Few Keywords Per Ad
Here’s what average Google advertisers do. They create great offers. They make good ad copies. And lastly, they put as many keywords relevant to the ad campaign.
That’s a problem. Why? It’s because the ad won’t be specific enough. When you choose to use only one to three keywords, you can make the ad copies extremely specific to the keywords, increasing your conversions.
Tip #2 – Optimize your Quality Score
There are many reasons to optimize your Ad Quality Score. But one of the best reasons to do it is because you’ll get a better cost per click. That means you get more clicks for the same amount.
So how do you improve your quality score?
Unfortunately, there is no one way to do it. All you have to do is make sure your ad is relevant and highly converting to your audience and that you play by Google’s rules.
Tip #3 – Make Sure Your Landing Page is Killer
No matter how good your ad copy or keyword selection is, you’ll lose money if your landing page doesn’t convert. So make sure you put as much work into it as possible. The other way, you’ll get many cheap clicks but no conversions or leads.
And that is how you optimize your Google ads. So make sure you use only a few keywords per ad, have a good quality score, and create a killer landing page. Also, if you’d like to do more profit optimization in google ads, try out Kuvio.