The Cafe Lifestyle

Step Guide to Creating TikTok Ads

TikTok has taken the world by storm. It’s the highest growing social media platform. So there is no reason not to take advantage of it. If you don’t, you’ll be saying goodbye to hundreds of new customers.

So how can you create effective TikTok ads? Continue reading to find out!

Set Your Ad Objective

Before we take any action, we should first take a step back and think about what we’re looking to achieve with our ad.

Are we looking to get more customers? Or maybe we’re just looking to increase our follower count? Whatever it is, please write it down as it impacts what we’ll do next.

Create the Correct Ad Campaign

Now that we’ve got the objective set, we should start work on our ad. For this, we need to think of two things. What type of audience are we targeting, and which ad layout should we use.

So, for example, if we want to get more sales, we should make a retargeting campaign, while with leads, we could use interset-based audiences.

Once we’ve got that, we can choose between three main types of layouts:

Post Ads – Your usual video and photo ads appear in both the news feed and for you page. They are best used for brand awareness or getting leads.
Spark Ads – These ads help you reach a bigger audience. It does that by giving you the option to boost your existing content.
Carousel Ads – Gives you the ability to create an ad where your audience can swipe between 10 images. Best for converting warm audience into buyers.

Run Your Campaign & Collect Data

And now, all that is left to do is run the campaign and hope for the best. But before you go, you need to remember one thing! Don’t kill your ads too quickly.

Sometimes, your ads need some time before they start performing well. So let them run for a couple of days and then analyze what you did wrong.


And that’s how you create TikTok ads! So go out there and start making your ads. But when you do, you should also consider using Funnel! You can store all your marketing data in one place, increasing your productivity.

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