Focus on Your Core Business

One of the first pieces of advice you’ll get when starting a business is “Focus on your core business”. That means that you should make sure that you do your unique thing as good as you possibly can. That way, your customers will always choose your establishment instead of others.

While that is true, you also have to actually get your customers to come. And that means that you’ll have to get into marketing, no matter what your core business is. If you are anything like us, you’ll want to minimize the time spent on marketing and maximize the results from it.

Find the Best Tools

Using the best tools gives you a better result. This is true for carpentry and marketing alike (and for most other things as well). Data Studio is a tool from Funnel, and it lets you connect all sorts of information to create just the kind of customer records you need to optimize the marketing for your business.

Keep It Simple

The first rule of marketing is “Keep it simple”. A simple message will let the recipient remember it and thereby act on it. Create a short, catchy slogan that enhances your business values or services.

Also, remember not to spam your clients, that will likely make them annoyed rather than intrigued. So settle on a strategy for various offers spaced out in time, and then decide how to market them so that you and your clients can benefit from them. Use several information channels to reach a larger crowd.