Google Ads is a powerful tool for a lot of businesses. With them, any business, no matter the size, can skyrocket its sales and reach new heights. But unfortunately, most don’t understand how to use them.
So in this blog post, we’re going to talk about the three costly mistakes you might be making. If that sounds interesting, then keep on reading.
Mistake #1 – Using the Wrong Keyword Match Type
Google can be pretty confusing sometimes. And one of the most confusing ones is the keyword match types. If you don’t know what each means, you’re likely to lose money. So instead of that, try to match the type with your intentions.
But what do each of them mean? Here’s the explanation:
- Broad match: Targets the keyword and all the related ones.
- Phrase match: Displays the ads to people typing similar phrases.
- Exact match: Targets the only people typing the exact keywords.
Mistake #2 – Sending Traffic to Home Page
If your objective is to capture some leads or get sales, sending your traffic to your homepage is a mistake. When you do that, the best that could happen is that the visitor clicks the site, thinks it’s cool, and just leaves.
So instead, send them directly where you want them. For example, if you wish to get sales, link them to a product page!
Mistake #3 – Relying on the Wrong Bidding Strategy
An automatic bidding strategy sounds great. Just think about it; a program does everything to make your ads as good as possible. Unfortunately, this is not the best way to go!
The biggest problem with it is that at a certain stage, it won’t help you out. So instead of relying on this strategy, try something different. For example, a good thing to do is make a ROAS strategy or even a POAS bidding strategy. For more help with POAS (profit on ad spend) bidding strategy, I recommend you check out Kuvio.com
So to recap, when creating your Google Ads, avoid these three mistakes:
- Using the Wrong Keyword Match
- Sending Traffic to Your Home Page
- Relying on the Wring Bidding Strategy.
Once you’ve avoided them, you’ll be able to reap the benefits of advertising.