Apart from TikTok, Instagram is where the most eyeballs are currently. So it makes sense to advertise there! However, what most advertisers don’t know is how to create ads that engage with their audience and bring a good return on ad spend.
In this blog post, I will make this easier for you with three tips. So if that interests you, then keep on reading.
Tip #1 – Add Captions
Adding captions to your Instagram ads is essential when creating a video ad. That’s because when people see your video ad, the sound is most likely muted.
So instead of wasting your money on impressions that don’t convert, make sure that you have captions there. That way, your ad is more accessible to every user.
Tip #2 – Less Text The Better
When creating your ad copy, try to be as minimal as possible. The fact is, most people won’t want to click your ad and read a long sales text. Instead, they’ll just scroll down to the following Instagram post and forget you immediately.
So instead of that, make sure your ad has as little text as possible. Only mention the most important things like your product benefits and CTA.
Tip #3 – Make Sure Your Landing Page is Mobile Optimized
One other thing you must know is that most Instagram users are on mobile. So when you’re advertising there, you must make sure your landing page is as well optimized as possible for mobile users. If they are not, the user will just bounce off your website and continue scrolling through their feed.
So make sure your landing page is mobile optimized.
And that is how you can create highly-profitable Instagram ads! If you’re looking to make sure you’ve got the most profitable ads possible, I highly recommend you try out kuvio.io. With it, you can see if your ads are actually profitable or not.