The hospitality industry is so dependent on customer satisfaction, because there are simply so many bars and restaurants out there. It has always been an exaggerated market and yet a little creativity can go pretty far, because most businesses in this industry tend to do things very traditionally. Provided that you have healthy margins in place, you can offer your customer a little something extra every now and then, perhaps in connection with their birthday, anniversary, or when they have been signed up to your mailing list for a year or so.
There are so many things you can do when you pay attention to your customer and it doesn’t need to cost you much and it actually doesn’t need to take away any time from you at all. With a marketing automation system such as Apsis for example, you can really get to know your customers preferences, habits, behaviours and certain important dates. See what makes them tick and what doesn’t.
You will be able to print out helpful reports that show you exactly what works and what doesn’t, that your marketing director can take into account for future campaigns. But it does more than that. The beauty with a system such as Apsis is that it does a lot of automatic corrections for you as you build up a flow of different triggers and behaviours, meaning that the integrated system improves itself while you can focus on the rest of your business.